October 26th, 2019: These changes will take effect over the next several weeks with the first group of accounts switching on October 30. This only applies to US-based Breeze Subscribing Organizations.
Recent changes within the telecommunications industry have made text message delivery a bit more complex. Without getting into the weeds, Breeze has used a "shared short code" for a cost-effective way to offer free text messaging (250 per month) with minimal opt-in requirements.
As carriers prepare to end support of these shared short codes, Breeze is making a move to a dedicated short code.
Our new dedicated number, powered by Twilio, provides the highest service dependability and message deliverability in the industry, allowing us to continue to offer 250 free text messages per month ($0.01 USD thereafter) with even higher deliverability rates.
What does this mean for you?
All text messages (including volunteer reminders), will come from a new number.
If you’ve been using Breeze texting for a while, you’ve probably noticed that text messages would occasionally come from different numbers, even just days apart. This is because of the usage of a shared short code, where Breeze and many other companies would use the same number for messaging. Having a shared short code limited our ability to stick with the same number, among other things.
But that time is coming to an end. Starting soon, all text messages from Breeze will be sent from the following dedicated number: 87447. This means your staff and members can save this number to their phones and always know who’s texting!
Stronger Opt-in requirements must be followed.
Moving to a dedicated short code means stronger adherence to opt-in procedures, set forth by industry regulations. After all, none of us like getting messages we don't want or didn't sign up for.
New Confirmation Lead Message
We’ll help you inform your members about their messaging options by automatically sending them the first time they receive a text message from your Breeze account. This message is sent just before we pass along your message or reminder.
Things to know:
- Breeze handles this automatically and there’s no action required on your end.
- This first-time confirmation message, sent only once to each number, is free to the church and will not go against the free 250 messages per month count.
- This message will include the name of your church and information on how they can opt-out of texts if desired.
Here's an example of what your membership will receive:
Again, this new confirmation message is only sent once (the first time a phone number receives a text message from your Breeze account).
Adherence to Opt-In/Opt-Out Procedures, Going Forward
In addition to Breeze sending the confirmation text prior to the first message you initiate in the system, you must also provide the following opt-in verbiage to all new contacts in Breeze.
This opt-in verbiage can be shared with individuals either in writing or verbally.
Simply add this message to your membership registration, or post it visibly within the church office:
"We occasionally send text message reminders and alerts to our membership. Message and data rates may apply. To opt-out of those messages at any time, reply with STOP and you will be removed from all messaging. For further information, visit breezechms.com/terms-of-service."
As a convenience for situations where no registration information is collected, we ask that you share the following information with your members verbally:
"We occasionally send convenient text message reminders and alerts to our membership. Message and data rates may apply. To opt-out of those messages at any time, reply with STOP and you will be removed from all messaging. For further information, visit breezechms.com/terms-of-service."
Use built-in Breeze features to help you adhere to opt-out requests! People who do not want to receive text messages can either:
- Reply to a text message with the word "STOP." (This will disable all text messages from Breeze, including volunteer reminders.)
- Have the mobile phone on their Breeze profile marked as "Do Not Text." (This will prevent the profile in question from receiving group text messages sent through Breeze but they will still be able to receive individual text messages and volunteer reminders.)
To do this:
- Navigate to the individual's profile in Breeze
- Check the "Do Not Text" option beneath the Mobile Phone field
The Goal: Text carriers are interested in protecting the rights of recipients and therefore require opt-in adherence. Be sure to inform people of why and when they may receive text messages from you and allow them to opt-in or opt-out of those messages.
As stated in our Terms of Service, texting through Breeze cannot be used for marketing purposes. Texting is meant to be used for reminders and alerts only.
Breeze Texting FAQ
When will these new changes be live in my account?
As with any change, we like to take it slow "turning the switch" in increments over the next several weeks. All accounts should be texting through the new number by mid-November.
Does this change affect our Text to Give number?
No. Text to Give is a totally separate service and not affected by these changes.
We currently get messages from 989-75, how is switching to 874-47 any different?
The current number (989-75) is a shared short code (one number shared by several businesses). Operating with a shared short code is cost-effective while providing businesses access to texting services.
The new number (874-47) is a dedicated short code, (a number used only by Breeze accounts). The cost of providing a dedicated short code is significantly higher but comes with the advantages of higher deliverability and dependability.
Is there a way to achieve opt-in via text message instead of written or verbal opt-in?
No. The point of the opt-in is to obtain consent prior to sending the first text communication with a given person. With that said, going forward, using a written or verbal notice that you occasionally send messages via text meets provider and carrier requirements.
In addition, a confirmation text (different in that it provides opt-out direction) is automatically sent with the first text from your Breeze account. These confirmation messages are sent automatically and at no charge to your Breeze account.
Will this change text pricing?
No. Pricing will remain unchanged. First 250 texts/month free; then $0.01/text
Does this change include the ability to text more than 160 characters?
No. Short code messaging does not support long text formats.
Are we notified when someone chooses to opt-out of text messaging, can I get a list?
Viewing account History > Text will show you if someone is not receiving text messages sent because they have opted-out. While this information is not available in list form, it is consistent with current deliverability reporting.
Do these changes apply to International texting?
No. This update will only affect US based messaging.
Can I get an exact date this change will take effect?
That's a tough one. A set schedule is not being published as it is subject to change based on closely monitoring the implementation phases, making any adjustments as needed to ensure the continued deliverability of all messages. The first round of Breeze accounts to make this change will be on October 30.
When people unsubscribe from text messaging, how can they opt back in?
When someone replies "Stop" to your text thread, they are notified they have been unsubscribed. Within that same message, they are given direction to reply "Start" to resubscribe.