Understanding and Optimizing Email Delivery Times in Breeze

Summary: Explains why emails sent through Breeze can be delayed during high-volume periods (especially Thursdays), what a "Processing" status in Email History means, and how to schedule emails so they arrive on time.


How It Works and Best Practices

  1. Why emails can be delayed  Breeze serves thousands of churches at once, so it runs emails through a controlled sending queue to maximize deliverability and avoid spam flags from providers like Gmail and Outlook.
  2. Thursdays see the highest volume  Thursday is the default day for volunteer reminders and weekend announcements, making it the busiest queue day; sending can take up to two hours to start after you click Send or hit a scheduled time.
  3. Monitor the "Processing" status in Email History  During peak sends, Email History may show "Processing" for a while before delivery — this is normal and just means the email is queued and will go out once it reaches the front of the line.
  4. Avoid clicking "Send" a second time  If an email seems stuck on "Processing," don't click Send again — doing so can send duplicate messages to your congregation.
  5. Beat the Thursday rush  Schedule ready-to-go emails for Tuesday or Wednesday instead of Thursday to avoid peak volume and get faster delivery.
  6. Schedule about 2 hours early  To land in inboxes by 10:00 AM on a Thursday, schedule the send for 8:00 AM to account for queue time during peak hours.
  7. Use the Send Later (Schedules) feature  Use the Schedules/Send Later feature to queue an email ahead of time rather than clicking Send at the exact moment you want it to go out.
  8. Check the status of your sent messages  Check message status anytime under Account Settings > History > Email.
  9. Why Breeze doesn't send everything at once  Sending millions of emails at the same instant flags ISPs as suspicious; throttling the queue during peak times protects your sender reputation so emails land in the Inbox instead of Spam.

Troubleshooting & FAQs

  • Why is my email delayed?: Breeze queues emails to protect deliverability and avoid spam flags. On Thursdays — the default day for volunteer reminders and weekend announcements, and thus the highest-volume day — sending can take up to two hours to begin after you click Send or reach a scheduled time.
  • My email has been stuck on "Processing" for a while — is something wrong?: No, this is normal during high-traffic periods; the email is safely queued and will send once it reaches its place in line.
  • Should I click "Send" again if my email seems stuck?: No — clicking Send again may result in duplicate messages being sent to your congregation.
  • Why doesn't Breeze just send all emails at once instead of queuing them?: Sending millions of emails simultaneously is a red flag to ISPs. Breeze throttles the queue at peak times to protect your sender reputation, keeping emails out of the Spam folder.